Why So Many Businesses Fail On Social Media (and how not to do that)

There’s a lot of noise about needing to post more, show up more, create more. Frankly, it’s exhausting, as we say that as a person who works in digital. In all that pressure to produce, many businesses forget that social media is supposed to be social, that it’s a place where dialogue is supposed to happen and where communities can grow.

Creating Isn’t Enough

You can post high-quality content every day, but if you’re not engaging with people, it’s unlikely to go far. I once left a supportive comment on a fitness creator’s post after she was targeted with abuse about her weight. That one comment led to a few hundred new followers - not because it was clever marketing, but because it was real and also put me in front of people who otherwise might not have seen my work.

Most Businesses Are Still Broadcasting

Too many brands treat social media like a billboard - they post and disappear. Hitting send is not the end of the post, it’s the beginning. They forget that it’s the conversation - the replies, the comments, the consistent engagement - that actually builds something meaningful. It’s something I see all of the time especially One of the first things I ask new clients is about their engagement strategies and they look at me with bewilderment.

Arguably, the way your brand shows up every day is more important than whether or not you post content regularly (though that is important, too!). I wanted Pansy Studios to offer social media management that did not just tick a box, but helped brands grow by doing the part most people forget about: the showing up, the engaging, the building relationships.

We handle:

• Day-to-day account management

• Community interaction and comment strategy

• Platform-specific growth tactics

• Scheduling and content planning

• Brand-aligned copy and tone of voice

All of it rooted in your values, your voice and your goals. Want to find out more? Get in touch.

Show Up Without Burning Out

You don’t have to be glued to your phone, replying to every comment or chasing the algorithm - you just need a plan and a team to implement it with care and consistency. We offer packages and services for a whole range of different businesses needs, scales and sizes. We help purpose-led brands, freelancers and cultural spaces build social media strategies that actually work, without compromising who they are.

Ready to make social media feel more human again? Let’s talk.