Stop prompting. Hire a writer.

You've tried prompting, rewriting and prompting again. You've stared at a blank page wondering how to explain what you do without sounding like everyone else. Writing about your own business is hard, and the words matter. They decide whether someone stays on your website, opens your email or hits subscribe.

At Pansy Studios, we take the writing off your plate. We create copy, email marketing and Substack content for founders, experts, SMEs and big brands. It sounds like you, connects with the right people and gets results. Your words are written by people who take the time to understand your business, your audience and your voice, not churned out by a machine.

Pansy Studios is led by bestselling author and speaker Ellen Jones, so storytelling is at the heart of everything we write.

From website copy and newsletters to launch campaigns and Substack blogs earning five figures, we help you turn words into customers, subscribers and income.

Did you know we did all the UK, US & Globla market copy & design for Compass Box’s whiskey launch with Karen Gillan? Well, we did!

“This was the easiest experience I’ve ever had working with a copywriter”

— Head of Marketing, Compass Box

Copywriting that sounds like you

Good copy doesn't just describe what you do. It makes the right people feel understood and gives them a reason to choose you. We write website copy for homepages, service pages, about pages and landing pages, planned around what your customers are searching for, so you're easier to find on Google and more likely to be recommended by AI search tools like ChatGPT.

Beyond your website, we write blog articles and long-form guides that build your authority, taglines and bios that capture your brand, and press releases and thought leadership pieces that get you noticed. We also write campaign and launch copy that joins up across your website, emails, social media and ads. Whatever we're writing, the aim is the same: words that connect, persuade and get people to act.

Some clients come to us for a single project, like a new homepage, a launch sequence or a press release. Others want a writer they can rely on every month, without the cost of hiring in-house. We're happy to do either, and many clients start with one project before moving to regular support.

Every project is different, so every project is priced individually. As a guide, one-off copywriting and email projects start from £195. Monthly email marketing starts from £595 a month, and ongoing copywriting retainers start from £995 a month.

Your email list is one of the most valuable things you own. Unlike social media, nobody can change the rules on you or hide your posts. But a list only works if you use it well, and most businesses either send too little or send emails nobody wants to read.

We help you turn your list into one of your best marketing channels. That starts with a simple email strategy: who you're emailing, what to send and when. From there, we write regular newsletters that keep you front of mind, welcome sequences that make a strong first impression, nurture emails that build trust over time, and launch campaigns that build excitement and drive sales. We can also set up automated email flows that work quietly in the background, bringing in enquiries and sales while you get on with your day.

We work on Mailchimp, Klaviyo, Email Octopus and Flodesk, so we can usually pick up wherever you are. We'll build, schedule and send your emails using clean, mobile-friendly templates styled to your brand, and report back on what's working. If you'd like a custom email design, we bring in trusted designers from our talent network and manage the project for you.

What about substack?

Email isn't just for selling.

Done well, it can become a business in its own right. We help founders, experts, authors and creators launch, grow and monetise their Substack, turning their ideas and expertise into a loyal readership and a reliable income. We've helped writers build Substacks earning five figures, and we know what it takes to get there.

We can help you find your angle and position your publication so it stands out, plan a content strategy that keeps readers coming back, and write or edit posts in your voice. We'll also help you grow your subscriber list and build a paid subscription offer that people are happy to pay for. Whether you're starting from scratch or have a free newsletter you'd like to turn into a paid one, we'll help you build something readers value and that pays you back.

Email You Can Trust

Make It

In case you wondered what it looks like when you start working with us…

FAQs

  • A small, engaged list is often more valuable than a big one that never opens your emails. We'll help you make the most of the subscribers you have and grow your list with sign-up forms, lead magnets and welcome emails.

  • A newsletter is a regular email sent to your whole list, such as a monthly update. An email sequence is a series of automated emails sent to people when they take an action, like signing up or buying. Most businesses benefit from both.

  • Yes. We can set up your account, sign-up forms, branded templates and automations, and import your existing contacts. We'll also show you how everything works.

  • Yes. We can plan, write, build, schedule and send your emails, then report back on how they perform. Or we can write the emails and hand them over for you to send. Whatever works best for you.

  • We create clean, mobile-friendly email templates styled to your brand, with your logo, colours and fonts. For a fully custom email design, we bring in trusted designers from our talent network.

  • Both. Many clients start with a one-off project, like a welcome sequence or launch campaign, then move to monthly email marketing from £595 a mont

  • Email marketing usually supports your business by bringing in customers and sales. Substack is a publishing platform where your newsletter can become a product in its own right, with readers paying to subscribe. We help with both, and can advise which is the right fit for you.