Websites, GEO & SEO Optimisation
A beautiful website means nothing if no one finds it, or if they leave without knowing what you do.
At Pansy Studios, we build websites that work as hard as you do. We plan the structure, write copy that connects and converts, and optimise every page for search engines and AI tools. You get a website that's easy to find, easy to understand and easy to say yes to.
We help founders, SMEs and big brands across a range of sectors. Whether you're launching your first website, refreshing an outdated one or need your existing site to perform better, we'll bring together the strategy, the words and the search know-how.
Your business is at risk if:
Your website doesn't explain what you do clearly enough
You get visitors, but not enquiries
You don't show up on Google when people search for what you offer
Your business never appears in ChatGPT or AI search answers
Your copy was written years ago and no longer sounds like you
You've been putting off your website because you don't know where to start
If any of these sound like you, your website needs more than a new look. It needs a plan, the right words and a way to be found.
“I could immediately tell that Ellen was improving my site because I started getting orders on my website! That was phenomenal!"
— Cecilia Villero, Founder
Written by humans, optimised for the internet.
The way people search is changing. Like it (or not!) your customers now ask ChatGPT, Gemini, Perplexity and Google's AI Overviews for recommendations.
At Pansy Studios, every word is researched, planned and written by people. We don't use generative AI to write your copy, shape your strategy or produce your content. Your website is written by experienced copywriters, led by bestselling author Ellen Jones, so it sounds like you, not like a machine .
Human-written copy, built on real insight into your business and customers, is one of the strongest foundations for being found and recommended.
At the same time, we want people to find you. We do this through:
SEO (search engine optimisation) helping your website rank on Google and other search engines.
GEO (generative engine optimisation) helping AI tools understand, trust and recommend your business. It doesn't mean using AI to create it.
We build both into your website from the start, including:
Keyword and search intent research
SEO-friendly site structure and page planning
Optimised page titles, meta descriptions and headings
Clear, well-structured copy that AI tools can understand and quote
FAQ content and structured data
Google Business Profile and Search Console setup
Local SEO for businesses serving specific areas
At Pansy Studios, we create professional, SEO-optimised websites for small businesses, founders and growing brands. They look great, read beautifully and are easy to keep up to date.
Every website starts with copywriting. We write clear, persuasive website copy for every page, from your homepage and about page to service pages and landing pages, using keyword research so you're found on Google and recommended by AI search tools like ChatGPT. Visitors understand what you do and know exactly what to do next.
Then we bring your site to life with website design and development tailored to your brand. We build mobile-friendly, fast-loading websites on the platforms we know inside out, including Squarespace, WordPress, Elementor and Wix.
For a fully custom website design, we bring in trusted designers and developers from our talent network and manage the project from start to finish, so you get a full-service website with one point of contact.
After launch, we keep your website fresh with ongoing website updates and maintenance, from new pages and copy changes to content refreshes, SEO improvements and GEO (generative engine optimisation), on a one-off or monthly basis.
Every website is different, so every project is priced individually but prices usually begin around £1450 for a simple 5-page site.
Website Creation
“Working with Ellen was a delight. It was initially very intimidating knowing that I needed to do a complete overhaul and redesign of my existing agency website. I felt extremely comfortable when I realized how friendly and communicative Ellen is. I didn't know quite where to begin, but she had the genius idea of using my company's pitch deck information as a jump-off point. From sitemap to stock images to copywriting, Ellen was able to do it all. I could tell she did her due diligence and even did research on my competitors and industry. It was refreshing to work with a fellow creative queer woman, and she's my top choice”
Ongoing website maintenance
Your website is often the first impression people have of your business, and it needs regular care to keep working well. Without it, small issues build up and can cost you enquiries, rankings and trust.
Why website maintenance matters
Your website is often the first impression people have of your business, and it needs regular care to keep working well. Without it, small issues build up and can cost you enquiries, rankings and trust.
Security: out-of-date plugins, themes and software are among the most common ways websites get hacked. Regular updates and backups keep your site and your customers' data safe.
Speed and performance: slow websites lose visitors. Regular checks keep pages loading quickly on every device.
Search rankings: Google favours websites that are fast, secure and regularly updated. Fresh, relevant content helps you climb the rankings and stay there.
AI search visibility: tools like ChatGPT and Google's AI Overviews look for up-to-date, trustworthy information. Keeping your content current helps them recommend you accurately.
Accuracy: old prices, services, team members or contact details confuse customers and damage trust. Regular updates keep everything correct.
Things that quietly break: contact forms, booking links, payment buttons and pages can stop working without anyone noticing. We catch problems before your customers do.
Saving money: regular care is far cheaper than fixing a hacked, broken or outdated website, or rebuilding it from scratch.
Website maintenance packages
Essentials: £195/month. Up to 2 hours of website updates a month.
Plus: £395/month. Up to 5 hours of updates and a monthly SEO check.
Growth: £750/month. Up to 10 hours of updates, new content each month and SEO reporting.
Ongoing SEO & GEO: from £350/month
Monthly content, on-page optimisation, AI search visibility checks and clear reporting, so you keep climbing on Google and get recommended by tools like ChatGPT.
WordPress Maintenance: from £95/month
Plugin updates, backups and security checks to keep your WordPress website safe, fast and running smoothly. WordPress and Elementor sites rely on regular plugin and software updates, so ongoing maintenance is especially important.
SEO Blog Content: from £295 per article
Expert, human-written blog articles that build your authority and help you get found. Available as one-off articles or part of a monthly plan.
All ongoing plans run on a minimum three-month term, then month to month. Unused hours roll over for one month.
FAQs
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Brand strategy defines who you are, who you're for and what makes you different. Brand messaging turns that into words: your positioning, key messages, tone of voice and copy. Together, they make sure customers understand you quickly and your whole team tells the same story.
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Yes. A logo is how your brand looks. Strategy and messaging decide what it says and why people should care. Many businesses have a great logo but still struggle to explain what they do. That's where we come in.
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Not ourselves. Pansy Studios is a brand strategy and copywriting studio, not a graphic design agency. When you need visuals, such as a logo, a visual identity or brand guidelines, we bring in a designer from our trusted talent network and manage the project for you. You get a full-service result with one point of contact. -
Yes. We're happy to brief your designer, work with your agency or fit into your in-house team. Many clients find a clear strategy makes their designer's job much easier.
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Brand Clarity Session: you need focus and direction fast.
Brand Foundations: you're a founder or early-stage business defining your brand for the first time.
Brand Messaging Toolkit: you're a growing SME whose messaging needs to catch up.
Brand Strategy Partner: you're an established brand with a launch, rebrand or new market.
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Yes. If you book Brand Foundations or the Brand Messaging Toolkit within 30 days of your Brand Clarity Session, the full £795 goes towards it.
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We're digital-first and work with brands worldwide. Currently working with clients across 5 continents from our HQ in Margate, Kent. We are able to arrange in-person working at our discretion.
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Yes. Clear, consistent messaging helps search engines and AI tools like ChatGPT and Google's AI Overviews understand what you do and describe you accurately. It's a strong foundation for SEO and GEO, and we can support you further through our Website Copy & SEO/GEO service.
"Ellen doesn't just say she's excellent; she is," I found myself thinking again this morning, a familiar refrain. Her sharp judgment isn't just a trait; it's a superpower. Over the past two years, seeing Ellen in action across diverse projects through Pansy Studios has been nothing short of revelatory. She doesn't just contribute; she elevates. Think meticulous execution, a mind that crackles with encyclopedic knowledge base, all fuelled by a work ethic that redefines 'relentless’.
“But this powerhouse is also genuinely kind, deeply thoughtful - a unicorn in the professional landscape. She possesses that rare alchemy of a wildly creative spirit channeled through a ruthlessly logical core. Her adaptability is off the charts.
Bottom line? If you have the chance to bring Ellen on board, seize it. For any role, in any arena, my recommendation isn't just wholehearted; it's a resounding, unequivocal yes.”
- Dr Kat Lewis, Founder of Undertow
ready to create something that actually works?
The world doesn’t need more noise.
It needs clearer thinking, braver strategy, and work that understands real people.