Your social media, handled. Your time, back.
You didn't start a business to spend your evenings writing captions and trying to work out how to edit a reel.
We look after your social media from start to finish, including strategy, content, community and paid campaigns, so you can focus on the work only you can do.
Whether you're building a brand from the ground up or growing an established business, social media should support your goals without taking over your time.
We work with founders who want to share their story and grow without doing it all themselves, and with businesses and organisations that need a reliable, strategic partner to keep their social media consistent, effective and accountable.
Every partnership starts with a clear strategy. We get to know your business, your audience and your goals, then decide together which channels are worth your time. If a platform isn't right for you, we won't force it into the plan just to fill a grid.
From there, we create content that sounds like you and connects with the right people, across organic and paid. We manage it day to day, keep an eye on what's working, and report back in plain English.
Performance drives everything we do. We focus on the results that matter to your business: more enquiries, more sales and a stronger community. A busier feed isn't the goal.
The Pansy Studio Effect…
This is for you if:
You know you should be posting, but there's never enough time.
Social media keeps slipping to the bottom of your to-do list, so your last post was weeks ago.
You're posting, but you're not sure it's doing anything for the business.
You spend more time thinking about what to post than actually posting it.
You've tried every platform and none of them feel quite right.
Comments and messages sit unanswered because you're busy with everything else.
You've boosted a few posts or run some ads, but couldn't tell you what you got back.
Your feed doesn't really sound like you, or show what makes you different.
You've handed it to a junior team member or a family member, and it's not quite working.
We don’t do traditional social media management packages… for good reason.
You've probably seen packages like "12 posts a month for £X". They're easy to buy, but they rarely deliver what businesses actually need.
A set number of posts doesn't tell you anything about whether they'll work. It doesn't say who they're for, what they're meant to achieve, or why 12 is the right number. Usually it isn't. It's just a number that fits a price list.
That approach leads to:
content made to fill a quota rather than meet a goal
posting for the sake of posting
the same package for a café, a charity and a law firm
results that are hard to measure, because nothing was set to measure them against
We do it differently.
Every client starts with a strategy, so we know exactly what your social media needs to do for your business. Then we build your management plan around it. Sometimes that means fewer, better posts. Sometimes it means a burst of activity around a launch. Sometimes it means putting more time into your community than your grid.
You pay for what moves your business forward, not for a number.
Services we offer
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Content & Publishing
Monthly content calendars, approved by you before anything goes live
Posts, carousels, Reels and short-form video, written and designed for each platform
Graphics and edits using your brand assets and photography
Content shoots, or guidance for capturing your own content
Scheduling and publishing at the times your audience is most active
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Community & Engagement
Replying to comments and messages
Proactive engagement with your audience, partners and community
Social listening and reputation monitoring
Issues and crisis support using an agreed approval process
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Campaigns & Growth
Campaign content for launches, events and key moments
Paid social management, from setup to optimisation (ad spend billed separately)
Creator and influencer partnerships
Trend and competitor monitoring
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Reporting & Review
Monthly reports on what worked, what didn't and what we'll change
Regular check-in calls with your account lead
Quarterly reviews to keep your activity aligned with your strategy and business goals
Reports ready to share with leadership or your board, if you need them
What that might look like across platforms…
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Instagram
Planning and creating grid posts, carousels, Reels and Stories
Keeping your feed consistent, on-brand and instantly recognisable
Scheduling and publishing at the best times for your audience
Replying to comments and DMs, and engaging with your community
Monthly reporting on reach, engagement and follower growth
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Facebook
Regular posts that keep your community informed and engaged
Managing your page, events, reviews and Messenger enquiries
Moderating comments and managing community groups
Promoting offers, events and announcements
Tracking engagement and audience growth
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LinkedIn
Company page content that builds credibility and trust
Ghostwriting posts for founders and leadership teams
Profile optimisation and support with engagement and networking
Sharing news, insights, case studies and recruitment updates
Reporting on reach, engagement and quality of followers
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TikTok
Planning trend-led and original video ideas that suit your brand
Scripts, shot lists and filming guidance for you or your team
Editing, captions, sounds and publishing
Replying to comments and building your community
Tracking views, watch time and growth
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YouTube
Channel setup, branding and optimisation
Planning video content and series
Titles, descriptions, tags and thumbnails that help you get found
Turning long-form videos into Shorts and clips for other platforms
Moderating comments and reporting on views and subscribers
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Pinterest
Designing pins and organising boards around how your customers search
Keyword-optimised descriptions for long-term discoverability
Linking pins to your website, products and blog
Seasonal content planned ahead of key moments
Reporting on impressions, saves and website clicks
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Threads, X & Bluesky
Posts that share your personality, news and expertise
Monitoring and joining relevant conversations in real time
Responding to mentions and replies
An honest view on whether each platform is earning its place
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Paid Social
Campaign planning, audience targeting and budget recommendations
Ad copy and creative
Setting up, launching and monitoring campaigns
Ongoing testing and optimisation to improve results
Clear reporting on spend, results and return on investmentDescription goes here
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Patreon
Planning and creating exclusive content for your members, including posts, behind-the-scenes updates, early access and extras
Help structuring membership tiers and benefits so each level feels worth paying for
Scheduling and publishing regular member content so your community stays engaged
Replying to comments and messages, and running polls and community chats
“Since working with Pansy Studios, I’ve increased my Patreon revenue by nearly $10k a month. It’s been phenomenal and, if I’m honest, a bit unexpected!
— Content Creator Client
ready to create something that actually works?
The world doesn’t need more noise.
It needs clearer thinking, braver strategy, and work that understands real people.
Social Media Management FAQs
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A strategy is the plan. It sets out who you're talking to, which platforms to use, what to say and how to measure success.
Management is the day-to-day delivery of that plan: creating content, publishing it, managing your community and reporting on results. The strategy decides what to do, and management gets it done. You may well need both - both they are different services.
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Yes. Every management client starts with a strategy. Without one, we'd be posting without knowing who it's for or what it should achieve. If you already have a strategy, we'll review it first. If it gives us what we need, we'll approve it and move straight to management.
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Absolutely. Many clients do. Your strategy comes with a written playbook your team can follow, and a follow-up session to check how it's going. If you later decide you'd like us to take over, your strategy is already in place.
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Management is quoted individually, based on your platforms, content needs and the level of support you want. You'll get a clear monthly fee in your proposal, with no hidden extras. Ad spend is always billed separately.
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It can. Community management is one of the services we can include in your plan, from replying to comments and messages to proactively engaging with your audience. We'll agree response times and what needs escalating to you.
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Partnerships start from £3,500 a month. Larger partnerships with more embedded time start at £5,000 a month, and bespoke arrangements are available for organisations that need more. The right level is agreed with you after the audit.
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Our management plans run on a rolling monthly basis with an initial 3-month term, then rolling. Strategy projects are one-off, with no ongoing commitment.
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We're digital-first and work with brands worldwide. Currently working with clients across 5 continents from our HQ in Margate, Kent. We are able to arrange in-person working at our discretion.
