You’re working too hard not to get noticed.
You've got something worth talking about: a launch, a production, a book, a milestone or a bold idea. But journalists are busy, inboxes are full, and great stories get missed every day because they weren't told in the right way, to the right people, at the right time.
At Pansy Studios, we help founders, creatives, purpose-led businesses and brands get the media attention they deserve. We find the story in what you do, shape it into something journalists want to cover, and put it in front of the publications, podcasts and platforms your audience pays attention to. Pansy Studios is led by bestselling author and speaker Ellen Jones, so storytelling sits at the heart of every pitch we write.
We research and build targeted media lists, pitch to journalists, editors, podcasts and publications, and help you respond quickly to press requests and opportunities.
We also help you build your profile as an expert in your field. That might mean securing guest articles, podcast interviews, speaking opportunities or awards entries, or creating thought leadership content for LinkedIn and industry press. Whatever we do, it's written by people, built on real insight and designed to build credibility that lasts.
Press coverage doesn't just raise your profile. Mentions in trusted publications also help your business get found on Google and recommended by AI tools like ChatGPT, which rely on credible sources to decide who to recommend.
Thoughtful, inclusive PR
How your story is told matters as much as where it's told. We work with care and respect, especially for people and organisations whose voices are too often overlooked or misrepresented. We take time to understand your values, your community and any sensitivities, so your story is told accurately, with dignity and on your terms.
Building your profile as an expert
PR isn't only about news. It's also about building a reputation as someone worth listening to. We help founders, authors and experts become trusted voices in their field through guest articles, opinion pieces, podcast interviews, speaking opportunities, awards entries and LinkedIn thought leadership. As an author and speaker herself, Ellen knows what it takes to build a profile and how to make the most of every opportunity.
PR that helps you get found
Press coverage doesn't just raise your profile for a day. Articles and mentions in trusted publications help your business get found on Google, and they're one of the sources AI tools like ChatGPT use to decide which businesses and experts to recommend. Good PR keeps working for you long after the headline.
Part of a bigger plan
PR works best alongside your other marketing. We can join it up with your launch, website, email and social media, so the attention you earn turns into visitors, subscribers and customers. If you need visuals, such as press kit design or campaign assets, we bring in trusted designers from our talent network.
Services we offer
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Press Release Package
Got news to share? We'll make sure it reaches the right people, written in a way that gets noticed. Whether it's a new product, a partnership, an award, an opening or a business milestone, we turn your news into a story journalists want to cover, and put it in front of the people most likely to run it.
What's included:
Discovery call to understand your news, goals and audience
Story angle development to find what makes it newsworthy
A professionally written press release
Supporting quotes written in your voice
A targeted media list of relevant journalists, editors and publications
Personal pitching, not mass distribution
Follow-up with key contacts
Coverage summary with links and next-step recommendations
Ideal if: you have a specific announcement and want it seen by the right press.
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PR Campaign Package
A focused PR campaign built around a moment that matters. We plan the story, prepare everything the media needs and pitch you to press, podcasts and platforms in the weeks leading up to your launch and beyond. From productions and book launches to new products and events, we help build momentum and make your launch impossible to ignore.
What's included:
PR strategy and campaign timeline
Key messages and story angles for different media
Press release and tailored pitches
Press kit with biographies, fact sheet, images and key information
Targeted media list across national, regional, trade, online and podcast outlets
Personal pitching and follow-up
Interview, review and feature opportunity coordination
Media request and journalist liaison support
Coverage tracking and an end-of-campaign report
Ideal if: you have a launch, production, book or event and want to maximise media attention.
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Thought Leadership
Build your reputation as a trusted voice in your field. We help you share your expertise and ideas with the right audiences through articles, interviews and speaking opportunities, so people know your name before they need what you offer. As a bestselling author and speaker herself, Ellen knows what it takes to build a profile that opens doors.
What's included:
Profile-building strategy and key themes
Story and opinion angle development
Guest articles and opinion pieces, written in your voice
Podcast and interview pitching
Speaking opportunity research and applications
Awards research and entries
LinkedIn thought leadership content
Expert bios, headshot guidance and speaker one-sheets
Monthly planning and progress reports
Ideal if: you want to be seen as the go-to expert in your industry.
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Ongoing PR Support
Consistent PR that keeps you visible month after month. We work as an extension of your team, finding stories, pitching opportunities and responding to media requests, so you stay in the conversation and build lasting relationships with the press.
What's included:
Monthly PR planning and story development
Regular press releases and pitches
Proactive media outreach to press, podcasts and platforms
Reactive PR: responding quickly to journalist requests and topical news
Media relationship building
Thought leadership and guest article opportunities
Awards and speaking opportunity support
Coverage tracking and monthly reporting
Regular check-in calls
Ideal if: you want ongoing visibility and a steady stream of coverage.
FAQs
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No reputable PR provider can guarantee coverage, because editors and journalists decide what they publish. What we promise is strong stories, carefully targeted pitches and persistent follow-up, which give you the best possible chance of being featured.
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It depends on your story, timing and goals. Coverage might include national, regional or trade press, online publications, podcasts, newsletters or guest articles. We'll be honest from the start about what's realistic.
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We're digital-first and work with brands worldwide. Currently working with clients across 5 continents from our HQ in Margate, Kent. We are able to arrange in-person working at our discretion.
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We share a clear summary of coverage, including where you featured, estimated reach and links, with recommendations for next steps.
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Yes. We work with productions, authors, speakers, creatives and purpose-led organisations, as well as founders, SMEs and established brands.