ARC Club

As ARC Club entered a period of growth, we helped them bring clarity and cohesion to their digital presence - aligning strategy, social and website structure so their online experience finally matched the strength, warmth and ambition of their community-led workspaces.

  • ARC Club is a female-founded, impact-driven workspace company that has been serving local communities since 2020. With multiple locations across London - including Earlsfield, Stratford, Tottenham and White City - ARC Club has built a strong offline presence through thoughtfully designed, community-powered spaces for individuals and teams seeking productive environments close to home.

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the challenge

As the business entered a pivotal phase of transition and growth, ARC Club faced a common challenge: their digital presence had not yet caught up with the strength, clarity and ambition of their physical spaces.

Key challenges included:

  • A lack of cohesion across digital platforms during a period of change

  • Inconsistent messaging and tone across social channels

  • A website structure that didn’t fully reflect the breadth of their offering or support new member journeys

  • Limited strategic frameworks to guide digital decision-making as the business evolved

ARC Club needed strategic digital support that would clarify their positioning, strengthen consistency, and support growth - without losing the warmth and community focus that defined the brand.

Modern office workspace with a large window showing trees outside, brick walls, a long desk with multiple white ergonomic chairs, computer monitors, and decorative posters on the brick walls.

the work

Modern office workspace with three people working at desks against a light green wall, featuring shelves with pictures and decor, green plants, laptops, notebooks, and a conference table in the foreground.

We were engaged to support ARC Club across their digital ecosystem, working collaboratively with their internal team to strengthen strategy, structure and execution.

Our work focused on three core areas:

Digital Strategy Development
We partnered with ARC Club to develop a flexible, future-focused digital strategy aligned with their evolving business needs. This included reviewing existing touchpoints, identifying gaps, and creating clear frameworks to guide digital communication and decision-making as the brand scaled.

Social Media Guidance
We provided practical, hands-on guidance for ARC Club’s social platforms - refining tone of voice, defining content pillars, and establishing sustainable posting rhythms. The aim was to increase visibility and engagement while ensuring ARC Club’s values, personality and community ethos were consistently communicated.

Website Collaboration
Working closely with ARC Club’s in-house designer, we supported the scoping and structure of a refreshed website. Our contribution focused on user experience, copy direction and content prioritisation — helping to create clearer pathways for new visitors while improving functionality for existing members.

Interior of a modern, spacious cafe with high ceilings, large windows, and exposed ductwork. There is a white reception desk, seating area with chairs and tables, and a second-floor railing visible. Decor includes potted plants, hanging lights, and natural wood flooring.

the results

With a clear strategy in place and practical guidance embedded into day-to-day workflows, ARC Club emerged from this transition period with greater clarity, cohesion and confidence across their digital presence.

Outcomes included:

  • A unified digital strategy that supports growth without sacrificing community values

  • More consistent, confident communication across social channels

  • A clearer, more intuitive website structure that better reflects ARC Club’s spaces and services

  • An empowered internal team with the tools and frameworks to continue evolving their digital presence independently

By aligning strategy, storytelling and structure, ARC Club was able to navigate change while strengthening their brand - ensuring their digital presence now reflects the quality, intention and ambition of their physical spaces. Since working with us, the team have been able to expand to multiple locations across London, including Stratford, Tottenham, and White City.

THE TAKEAWAY:

when strategy leads, community-led brands scale without losing their soul.